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Dot.com, dot.edu, dot.org. And now a new company, named Dot Eco, proposes to use that domain name to showcase green initiatives by companies or individuals. If the new slug gets the necessary nod from the Internet Corporation for Assigned Names and Numbers (ICANN), Dot Eco will have the right to sell it, with the promise that half the profits will go to environmental causes.
Eminent Domain
ISSUE: Summer 2009, frontlines | May 28, 2009
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