I really appreciate this article because it calls into question the myth that everything bearing the title "gree" means totally eco-friendly. A healthy dose of reality, thanks!
I would add just one thing: there's nothing more eco-friendly than buying (gently) used clothing. Second hand is sexy! It's absurd how true the saying "one man's trash is another's treasure" is. Cheaper, greener, and you don't have to worry they are going to shrink!
Another environmental aspect to blue jeans-washing and drying them. Being such a heavy material I now hang dry them and if I want a more comfortable feel, I'll pop them into the dryer for a few minutes. Imagine all the savings of sun drying these jeans.
At this point, there is no way to make a pair of jeans 100% "green". As you mentioned, Linda Loudermilk has come the closest, though at a premium price, which is prohibitive to most consumers. Most of the leading organic denim labels use fruit and vegetable enzymes in their dying processes, refrain from "distressing" or other additionally harmful processes and use a close-loop process that limits the amount of waste, if any, is discharged after a production cycle. Additionally, almost all of the domestic organic denim labels are also produced domestically, further reducing their carbon footprint. It is extremely important to question any time anyone smacks a "green" label on any product, however, it is also important to recognize that these denim brands are still a much better alternative to their conventional counterparts, which could seemingly care less about the environment.
Hello,
I'd like to say I do dry my laundry hanging in the sun, it is posible for me because I live in a house with a backyard, and understand tha many people in the cities may not use this method, but everyone should make an effort to try, at least during the summer, when everything will dry in a couple hours of sun bath... :)
I love watching the yard with the cloths wile eating some tofu (http://www.recetasmicocina.es/25671_Albondigas-de-tofu.html) :D