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I Was Too Early on Solar--Let's Not Be Too Late

In his State of the Union address, President Obama noted that although America invented solar energy technology, we have fallen behind countries like Germany and Japan in producing it. He is right of course.

I remember when America was leading the pack on clean energy in the 1970s. We abdicated that leadership thanks to the influence of a fossil fuel industry with deep pockets and friends in the White House. But Obama reminded us of an important aspect of the American character: ingenuity. We are a nation of innovators, and we can harness that resourcefulness again to build a better future.

I saw that ingenuity emerge three decades ago, when the promise of renewable energy became clear to many of us. We were so eager to spread the word about solar power that we created "Sun Day," the solar equivalent of Earth Day. We had events from Maine to Chicago to the Lincoln Memorial in Washington DC. The Mormon Tabernacle Choir even agreed to participate in one event.

People were just starting to get excited about pollution-free power, but then Ronald Reagan became president and took the solar panels off the White House and the policies promoting renewable energy were stripped from the books.

In 1975 I produced a short film called "The Solar Film." The people interviewed said they liked how solar power cuts down on their bills, doesn't have to be imported, and makes them worry less about terrorists. All of those benefits remain extremely relevant today, but we have lost three decades in the effort to extend them to more Americans.

I was too early in my efforts to promote solar power, but now is the time. We are getting a second chance--another American trait. If we don't seize this moment, we will be too late to get the competitive advantage in a global marketplace, too late for the economic dividends, and too late to stave off the worst of global warming.

The Obama administration wants to see America double our supply of renewable energy in the next three years. Many lawmakers want to pass a national renewable portfolio standard, which would require a certain percentage of our country's electricity generation to come from clean sources like solar and wind. Congress will likely vote this year on a bill to limit global warming pollution that will dramatically expand the market for clean power. These are the kind of bold, visionary actions we need right now. I urge you to call on your representatives to support them.

In this time of economic crisis and uncertainty, I am reminded of being a child during World War II. I have no nostalgia for the turmoil and suffering of those days, but I do recall the communal effort, the sense that we all rallied around to support the greater good. Today we are trying to achieve the greater good of shared prosperity, and I believe it will be built on a clean and affordable energy economy. With enough resourcefulness, I know we can do it this time around.

[This post was also published at the Huffington Post.]

Comments

  • matthew weible wrote on April 01, 2009, 01:55PM : Flag this comment as inappropriate Flag this comment as inappropriate

    Now is the time. I'm trying to push clean energy, as well. Solar power is such an easy one. This choice needs to be more common, so all home/business owners can afford it.
    How is it that we let our leaders of the past slow us down? Let's all hop on this opportunity while it's there.

    thanks to Mr. Redford and
    thanks to all.

  • Deborah Aijo wrote on April 23, 2009, 04:18AM : Flag this comment as inappropriate Flag this comment as inappropriate

    Love the idea of solar. But it kind of seems like the new kid in the room. You want to talk to her but you don’t know what to say.

    Here are a few of the issues I encountered when looking into converting my house in MA a couple of years ago. Perhaps if these were addressed it would make it easier for individuals to pursue solar energy.

    First of all, you can only find nuts and bolts info on solar energy if you go looking for it. There are a lot of mothers who have at least 50% say in the family's major purchases and want to protect their children's future. They also want to know more about processes – how things work – and if it’s viable for them. The info has to be available and dumbed down so it can be understood by everyone. Most people you ask will say they would love solar power. But nobody really knows how it works and what's involved in getting it. They find the process daunting.

    Manufacturers and installers were not readily promoting themselves on the internet or in local yellow pages when I was looking. The closest I found was in FL. There must have been someone out there but I couldn't find them. The local oil man will be at your house in 3 min to tout their new *energy efficient* model. (No, he didn’t make a sale.)

    The initial outlay of money. People don't stay in their houses forever anymore. Upgrading, job relocation, whatever. If you know there's a possibility you will move in a couple of years and the payback is 10+ years most people won't do it. It sounds very un-environmentally minded but people are going to look out for their family's financial health first.

    Overhauling an entire system can be mentally and financially overwhelming. Concentrating on the benefits of baby steps might change a few minds. 'Hey, you can install solar hot water heating for a lot less money, save on energy bills and be socially conscious.' Once it's in the home it's a lot easier to start thinking about converting other systems. Remember the gas companies and their *free* hot water heater giveaways for converting to gas?

    Battery storage is also a concern for many homeowners. Again, people need to know what the options are so they can see what works for them.

    You have to seek town approval because your panels may ruin the neighbors' view.

    Where do you find the info on the supposed green energy tax incentives? Friends and I combed the IRS website and couldn't find anything - and we're pretty tenacious.

    Good luck. Hope these were helpful.

    We left the burbs of Boston for Finland last summer. Environmental awareness seems to be an inherent quality here. People will actually buy $38 lightbulbs to save energy.

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