The question, "what matters most?" has been addressed by many august personages, and each seems to espouse certainty that their chosen specialty is the first and most important need. And who could argue that we must attend to the world's children, women, air, water, oceans, and animals; all seem to be in crisis. And of course, we in the developed world, especially in the USA, sit back lamenting that we certainly can't act unilaterally, because it would cost us too much; furthermore, even if we change our ways, those Chinese will just continue polluting, and our righteousness will be rendered irrelevant. So we might as well continue in our indulgences; after all, they are comforting, and one person's profligacies really don't matter, do they?
I argue that they do matter, and greatly. Individuals must be responsible for their own actions -- this is part of living in a society. That means being responsible for the impact of one's purchases. Toilet paper is the most mundane but real example: one brand promotes deforestation, climate change, habitat destruction, and another supports recycling. As it goes for the individual, so it must go for a nation. The world simultaneously admires the USA for its innovations and culture, and scorns us for our hypocrisy in being the world's largest per capita consume and polluter as we lecture everyone else about the errors of their ways.
I think what matters most is for us as individuals to start being responsible for the consequences of our actions, and as a nation. I suspect that the other cultures of the world, who look to the USA for leadership, will gladly follow. Furthermore, rather than cripple our economy, it will drive a renaissance of American leadership.



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Photographer J Henry Fair is best known for his Industrial Scars series, in which he researches our world’s most egregious environmental disasters and creates images that are simultaneously stunning and horrifying. His photographs captivate audiences, as they more
...Photographer J Henry Fair is best known for his Industrial Scars series, in which he researches our world’s most egregious environmental disasters and creates images that are simultaneously stunning and horrifying. His photographs captivate audiences, as they more closely resemble abstract paintings by Georgia O’Keeffe and Jackson Pollock than the disturbing scenes of actual reality that they depict. Mr. Fair’s work has been featured in segments on The TODAY Show, CNN, FOX News, and WDR German TV, as well as in most major publications, including National Geographic, TIME, New York Magazine, Harper’s Magazine, and GQ. Additionally, Mr. Fair’s work travels around the world in fine art exhibitions at major museums, galleries, and educational institutions.
Mr. Fair has an active lecture schedule, presenting photographic symposia to audiences in the US and abroad. Recent engagements include The Collegiate School, Bloomberg, Die Spedition, and Green Mountain College, where Mr. Fair will return this fall for an artist-in-residency. He gives readers a first-hand look inside the important issues he studies, writing and blogging about art and the environment, and is a regular contributor to the Huffington Post.
J Henry Fair supports a number of environmental organizations that share his commitment to changing destructive consumer habits and effecting positive change in our environment. He is co-founder of the Wolf Conservation Center in South Salem, NY, an organization that is dedicated to the protection of and education about the world’s wolf population.
Mr. Fair’s first book, The Day After Tomorrow: Images of Our Earth in Crisis will be released Fall, 2010, published by powerHouse Books in cooperation with Random House. His work is represented exclusively in New York City and Santa Fe by Gerald Peters Gallery.
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