Alex Lockwood's comment this morning on my previous post got me thinking some more about how skeptics have been able to muddy up the public's perception of global warming -- the level of noise and distortion out there in the media can make the science and policy prescriptions look less settled than they are.
I admit to being thoroughly vexed by all this -- time grows ever shorter and the (I'll be charitable) misinformed cacophony arising from blogs, social networks like Facebook, social-news sites like Digg.com, and other people-powered media grows louder and louder. And it might seem to follow that the growth of these new media is a grim development; web 2.0 has badly dinged the professional news business, and whatever your opinion of traditional journalism as practiced at, say, the Gray Lady, it at least has a developed set of professional standards and ethics. As Lockwood puts it, such "journalists work under the peer pressure of journalistic norms, within institutions."
I, however, am a believer in social media. I figure the media landscape will, in time, adjust to the new "here comes everybody" reality; once things settle out, I expect that journalistic professionalism and news organizations that inculcate and practice it with creativity and excellence will be there leading the way, providing better and better coverage. There's just too much value here -- in original, deeply researched and thoroughly fact-checked reporting, and in analysis/commentary from people who pair long experience with and broad knowledge of an issue with great storytelling skill -- for traditional journalism to go the way of the dodo. Purveyors of hard news, commentary, and long-form investigate work will adapt, become more transparent, collaborative and "co-creative." (Take, for example, a long look at Beatblogging.org, a very promising reporting-meets-social-networking experiment.)
In the short term, however, all I can say is that I think we're at a moment in time that asks individual journalists -- whether professional or amateur -- to be heroes. To work brilliantly and tirelessly to tell the truth about the choices we face -- as individuals, in groups, as global citizens -- and about the consequences that follow on each of these choices. Making sense of climate change for people -- finding ways to increase signal strength and clarity and reduce noise -- is just one of the many forms of heroism called for by the times, but it is important.
I think of writers like Bill McKibben, Andy Revkin, and Elizabeth Kolbert -- each is using all their energy, skill and talent to do whatever they can to move things toward meaningful action. And what other choice is there? If I don't do all I can to help turn this around, or if I give in to despair, how would I be able to look my children in the eye knowing the future they are likely to experience should we fail?




