VIDEO: Husker Pipeline: TransCanada's Offensive Promotion
"Husker Pipeline," a promotional spot created and paid for by energy giant TransCanada, was ostensibly a tribute to the University of Nebraska football team's legendary offensive line. But when it played on the HuskerVision scoreboard at two games earlier this season, the TransCanada logo led to boos and provided pipeline opponents an unexpected opening to take the offensive against the company's proposed 1,700-mile tar sands pipeline. Read "Nebraska's Pipeline Revolt" by editor-at-large Ted Genoways for more, including an exclusive interview with Nebraska's legendary former coach and current athletic director, Tom Osborne, who decided to pull the scoreboard ads and provided pipeline foes with a major symbolic victory.






